The Pink Affair is an annual fundraising event hosted by the Zeta Tau Alpha (ZTA) North Fulton Link Alumnae Chapter to benefit breast cancer awareness, research and education.

In 2002 the North Fulton Link chapter members decided their fund raising efforts should benefit ZTA’s National Philanthropy - Breast Cancer Education and Awareness. The alumnae hosted a silent auction at the home of one of its members. Chapter members, spouses, friends and family bid on 75 auction items, raising $3,000 in the fight against breast cancer. Each year the event has grown bigger and better. The Pink Affair 2008 – our 7th annual auction - was held at The Metropolitan Club in Alpharetta, GA. Over 250 guests (including Elvis) attended the event, bidding on 350 silent auction items and nine live auction items.

In the past seven years the ZTA North Fulton Link Alumnae Chapter and The Pink Affair have raised $259,000 in the fight against breast cancer. Past beneficiaries include Komen for the Cure, Komen for the Cure Atlanta Affiliate, TurningPoint Women’s Healthcare and Zeta Tau Alpha Foundation.